Joseph J. Wilson
Joseph J. Wilson
Brand Marketing · Content Production · AI-Powered Growth
Brand Marketing · Content Production · AI-Powered Growth
Overview
Brand marketer and founder with 12+ years across luxury PR, creative production, and consumer travel spanning agency leadership (360bespoke, founder), high-budget campaign work for Fenty Beauty, Omega and Meta (Monday Artists), and marketplace building (The Quiver 'Airbnb for Surfboard Rentals' featured in Travel+Leisure, Forbes, and CNBC). Grew an owned channel to 300K+ followers entirely through partnerships, with zero paid spend. Email: joe@heyjoe.design
Links
Background
Monday Artists + Savvie Production
Associate Director & Producer
Led end-to-end production of 100+ campaigns with budgets up to $1M for global brands including Fenty Beauty, Armani Beauty, L'Oréal Paris, Omega, and Meta × Ray-Ban. Built world-class teams creative briefs, collaborated with external agencies, and served as primary client lead across top priority accounts — managing timelines, deliverables, and post-production keeping creative and global brand teams aligned.
Monday Artists + Savvie Production
Associate Director & Producer
Produced 100+ photo and video campaigns at a leading agency, with budgets up to $1M and clients including Fenty Beauty, Mariah Carey, Omega Watches. Ran creative production end-to-end — contracts, castings, vendor negotiation — and served as client lead keeping global brands aligned from kickoff to delivery.
Monday Artists + Savvie Production
Associate Director & Producer
Produced 100+ photo and video campaigns at a leading agency, with budgets up to $1M and clients including Fenty Beauty, Mariah Carey, and Omega Watches. Ran creative production end-to-end — contracts, castings, vendor negotiation — and served as client lead keeping global brands aligned from kickoff to delivery.
Hey Joe
Founder, Digital Marketing & Content Strategy
Digital marketing consultancy building integrated strategies across organic and paid social, SEO, email, and CRM automation. I design and build Webflow and Framer sites optimized for SEO, UX, and conversion — owning CMS architecture, site speed, and lead-generation funnels. Grew an organic channel to 300K followers and 8M monthly impressions with zero paid spend, and build AI-powered workflows for content production, performance reporting, and campaign management.
Hey Joe
Founder, Digital Marketing & Content Strategy
Run a design and marketing consultancy shipping Webflow and Framer sites tied to real CRM and conversion funnels. Grew an Instagram channel to 300K followers and 8M monthly impressions using partnerships as the growth lever, zero paid spend.
Hey Joe
Founder, Digital Marketing & Content Strategy
Run a design and marketing consultancy shipping Webflow and Framer sites tied to real CRM and conversion funnels — not just pretty pages. Grew an Instagram channel to 300K followers and 8M monthly impressions using partnerships as the primary growth lever, zero paid spend.
The Quiver
Co-Founder & Product Lead
Co-founded and scaled an Airbnb-style surfboard rental marketplace to 25+ countries, owning the full digital stack — front-end, SEO, email marketing, CRM, analytics, and conversion optimization. Led editorial and content strategy, audience segmentation, and performance reporting, and launched social-impact programming that expanded organic reach.
The Quiver
Co-Founder & Product Lead
Co-founded and scaled an Airbnb-style surfboard rental marketplace to 25+ countries, owning the full digital stack — front-end, SEO, email marketing, CRM, analytics, and conversion optimization. Led editorial and content strategy, audience segmentation, and performance reporting, and launched social-impact programming that expanded organic reach.
360bespoke
Co-Founder, PR & Brand Strategy
Co-founded a luxury PR and media agency serving fashion, hospitality, and lifestyle clients across New York, LA, Paris, and London. Led content production, brand storytelling, and digital strategy — building the editorial and press programs that turned new labels into recognized names in their categories.
360bespoke
Co-Founder, PR & Brand Strategy
Co-founded a luxury PR and media agency serving fashion, hospitality, and lifestyle clients across New York, Los Angeles, Paris, and London. Set brand strategy, led content production, and built the press relationships that turned new labels into named players in their categories.
360bespoke
Co-Founder, PR & Brand Strategy
Co-founded a luxury PR and media agency serving fashion, hospitality, and lifestyle clients across New York, Los Angeles, Paris, and London. Set brand strategy, led content production, and built the press relationships that turned new labels into named players in their categories.
CBS Network
Digital Content & Marketing Manager
Managed digital content strategy, editorial calendar, and production for CBS's Watch! Magazine — overseeing website content, digital asset architecture, and social initiatives that grew web traffic year-over-year. Drove a luxury-editorial pivot that attracted premium advertisers including Tom Ford, YSL, Armani, Dior, Four Seasons, Ritz-Carlton, and Peninsula Hotels.
CBS Network
Digital Content & Marketing Manager
Managed digital content strategy, editorial calendar, and production for CBS's Watch! Magazine — overseeing website content, digital asset architecture, and social initiatives that grew web traffic year-over-year. Drove a luxury-editorial pivot that attracted premium advertisers including Tom Ford, YSL, Armani, Dior, Four Seasons, Ritz-Carlton, and Peninsula Hotels.
Education
Florida Atlantic University
Bachelor of Arts / Marketing
Boca Raton, Florida
Florida Atlantic University
Bachelor of Arts / Marketing
Boca Raton, Florida
Lucy the Elephant
Board Member
Margate City, New Jersey
Lucy the Elephant
Board Member
Margate City, New Jersey
Surfing Florida Museum
Board Member
Palm Beach, Florida
Surfing Florida Museum
Board Member
Palm Beach, Florida